Caesars has just announced an exciting new project it is calling the Linq, which will be built along a corridor (presently an access drive) between its Flamingo and Imperial Palace properties.
In a press release available on their corporate website, Caesars made clear that the project will connect not just to the Strip across from Caesars Palace but to the three adjoining Caesars-owned resorts along the east side of the Strip, Harrah’s, Imperial Palace and Flamingo.
Up until now, traffic flows between the three hotels has been difficult at best, requiring pedestrians to follow often indirect and circuitous paths to exit onto the Strip before enabling them to head to the resort right next door. (This has been especially true at the Imperial Palace.)
The project will cost some $500 million, and it’s centerpiece will be “The Las Vegas High Roller,” a 550 foot tall Ferris wheel slated to be the tallest on Earth (taller than both the similar London wheel and one planned to be constructed across from Mandalay Bay).
It sounds like a very exciting project and one that is just what that part of the Strip needs to both improve traffic flows and link a must-see attraction to three otherwise aging and somewhat lackluster properties.
The project will be managed by Caruso Affiliated, the same firm that manages The Grove shopping center, which has become L.A’s place to be seen. Hopefully they can pull off something similar with the Linq and its 200,00 feet of retail space, which will be located along a narrow corridor not too different from that occupied by the Grove.
This project has been rumored for a while, so time will tell if it pans out, but with a proposed completion date in 2013, it appears Caesars is ready to move forward and get this done. Keep your fingers crossed that everything moves ahead, because this could be one cool Vegas attraction.